Atlantic 10 Conference Sports Properties announced today that it has finalized an agreement with Air Force Reserve for the title sponsorship of the 2021 A-10 Men’s and Women’s Basketball Championships. The league also released the 2021 A-10 Men’s Basketball Championship Logo.
The championship events’ official names will be the 2021 Atlantic 10 Men’s Basketball Championship, presented by Air Force Reserve, and the 2021 Atlantic 10 Women’s Basketball Championship, presented by Air Force Reserve.
The new men’s championship logo incorporates Air Force Reserve with a ribbon highlighting the league’s 45th Anniversary year. The Air Force Reserve marks will also be integrated into the existing Women’s Basketball Championship logo.
“We’re thrilled to have Air Force Reserve as our title sponsor for both of our basketball championships,” stated A-10 Commissioner Bernadette V. McGlade. “It’s an honor for the Atlantic 10 to partner with Air Force Reserve to promote recruitment, acknowledging the importance of the men and women of our military and their commitment in protecting our national freedom.”
Air Force Reserve will be a part of all promotional signage, Atlantic10.com championship pages, social media campaigns and advertising for the championship. Television and digital streaming advertisements are also part of the agreement, as CBS Sports Network and ESPN+ will carry Air Force Reserve advertisements.
“We are excited to be the Title Sponsor for the A-10 Men and Women’s Basketball Championships,” said Senior Master Sergeant Adam Eldard, Chief of Advertising and Marketing for Air Force Reserve Recruiting. “This is a great platform for us to be able to share the compelling story of the Air Force Reserve to the A-10 audience, from college-tuition assistance to job skills training, there are so many great benefits that we provide as you serve your country in the Air Force Reserve. We encourage people to go to AFReserve.com to find out more.”
The Atlantic 10 Women’s Basketball Championship will be played March 3-7 in Richmond, Va., and the A-10 Men’s Basketball Championship will be played March 10-14 at an Atlantic 10 campus site.
For more information on the A-10 Conference fans are encouraged to click on the link seen here: