The New York Mets announced recently that the team will bring Mr. Met to their fans in the unique form of a digital bobblehead giveaway. As the name suggests, a digital bobblehead replicates the fan-favorite collectible in the digital medium through a high-quality 3D model which is viewable in the browser of any smartphone or tablet. In addition to the familiar bobbling head motion, the digital figure can be viewed from any angle, revealing rich design details. The underside of the figure contains a value-added user bonus which is revealed by a digital scratch-off card.
The Mr. Met digital bobblehead features the beloved mascot in his familiar thumbs-up pose. The giveaway also links to a video retrospective of Mr. Met through the years and the scratch-off underneath the figure reveals a link to additional exclusive Mr. Met content that users may access and download for a limited time. The digital figure will be hosted on the team’s mobile website (www.mets.com) and a link will be distributed to all fans on the team’s email list. The giveaway is sponsored by team partner Citi.
“We are thrilled to provide our loyal fans a digital Mr. Met Bobblehead since they have been unable to see him in person at Citi Field this season,” Executive VP and Chief Revenue Officer Lou DePaoli said. “We look forward to our fans enjoying this very innovative and interactive giveaway.”
The Mr. Met giveaway was created by Digital Giveaways Group LLC (“DiGG”), a New York early-stage company that is pioneering the next generation of sports and event giveaways by migrating traditional formats, including bobbleheads, to a browser-based digital platform. The initiative was facilitated by AthLife, Inc, a DiGG affiliate.
About Digital Giveaways Group LLC
Digital Giveaways Group LLC (DiGG) is an early-stage company pioneering the next generation of sports and event giveaways by migrating traditional formats like bobblehead dolls to a browser-based digital platform. In addition to being one of the few viable methods of broad fan engagement available during the COVID-19 pandemic, digitization also modernizes giveaways by adding interactivity, user and usage data capture, and performance metrics.
About Athlife, Inc.
Established in 2004, AthLife, Inc. is a privately owned company that holds service contracts with many sports and entertainment properties including Marvel Entertainment, the NBA & G League, NFLPA, The Trust (powered by the NFLPA), Major League Soccer, Major League Soccer Players Association, National Basketball Retired Players Association, and college and university athletic departments. Since 2010, AthLife has helped facilitate hundreds of events and activations for and in conjunction with our partners.