The New York Islanders announced on Wednesday that Mike Bossy has been named the Vice President of Corporate Sponsorship & Partnership Marketing. Bossy has gone from Stanley Cup Champion to sales champion, as in this role the Isles legend will nurture the orginization’s bonds with current sponsors, while also developing new partnerships and directing the associated marketing.
“The Islanders have always been my passion, from my years as a player to my post-playing days in a suit and tie,” Bossy said. “It’s gratifying to work with my existing clients, and I love the pursuit of new and exciting partnerships. I embrace the challenge of bringing the organization and our stakeholders to new heights.”
Since Bossy re-joined the franchise in 2006, his work ethic and dedication quickly translated into the corporate world. His passion for the Islanders has been key to growing the crop of sponsors and strengthening the team’s fan relations.
Bossy, who was drafted by the Islanders in 1977 became one of the prolific and decorated forwards in the history of the NHL. He was a key component to the Islanders Stanley Cup dynasty. Over a 10 year playing career his play have earned him an NHL-record nine consecutive 50-goal seasons and awards such as the 1982 Conn Smythe Trophy.
“Mike has successfully adjusted from his life as a player and the accomplishments he earned to become a business leader,” Senior Vice President of Sales, Paul Lancey said. “His rise will continue to strengthen the New York Islanders’ position in the corporate arena. Mike’s experience both during his hockey career and before his return to the club’s front office is an asset to the organization and will continue doing great things for the team he loves for years to come.”