Leave a comment

WNBA and Twitter Renew Partnership to Stream Regular Season Games in 2020

The WNBA and Twitter today announced the schedule of 10 live regular-season WNBA games, which will be streamed on Twitter during the 2020 season as part of an extension of their partnership, marking the fourth consecutive year that the league’s games will be available on the platform. The games will be available via @WNBA.

As part of its efforts to bring fans closer to live game action, the WNBA will stream a unique broadcast on Twitter hosted by alternative commentators – including basketball analysts LaChina Robinson and Ros Gold-Onwude. This live execution will be exclusive to Twitter and includes integration of Twitter content within the digital broadcast, allowing for direct fan interaction with the commentators.

“Twitter continues to be an integral part of the WNBA’s media landscape and providing innovation on their platform during this unique season will elevate fan engagement to a whole new level,” said WNBA Commissioner Cathy Engelbert. “This continued partnership enables our passionate supporters and fans to connect directly to our game and to experience WNBA basketball from wherever they are.”

Twitter’s schedule begins Wednesday, Aug. 12, when Sue Bird, Breanna Stewart and the Seattle Storm take on Elizabeth Williams, Chennedy Carter and the Atlanta Dream at 10 p.m. ET. It includes seven weekend games, highlighted by a clash of three former league MVPs on Wednesday Aug. 19, at 10 p.m. ET when Diana Taurasi and the Phoenix Mercury face Candace Parker, Nneka Ogwumike and the Los Angeles Sparks and a rematch of 2019 Finals participants on Sunday, Aug. 30, when Connecticut meets the defending champion Washington Mystics and reigning Finals MVP Emma Meesseman at 4 p.m. ET.

This year’s schedule concludes with back to back days of games featuring the New York Liberty at the Phoenix Mercury on Saturday, Sept. 5, at 8 p.m. ET and Dallas Wings at the Washington Mystics on Sunday, Sept. 6 at 4 p.m. ET. In addition to live games, Twitter will also run WNBA highlights and features throughout the season.

“WNBA fans on Twitter are passionate about their hoops – and these hyper-engaged fans continue to fuel an increased popularity of the league,” said TJ Adeshola, Head of Sports Partnerships, Twitter. “The W has been a top sports partner of ours for many years and we’re pumped to offer live WNBA games, with a Twitter twist, to basketball fans across the globe. Whether it’s a smooth step-back 3-pointer or compelling commentary on social justice, one thing is for sure – the conversation around WNBA players, teams and their fans is happening on Twitter.”

The league’s 24th season will take place in Bradenton, Florida at IMG Academy, the Official Home of the 2020 WNBA season, and will include a 22-game schedule for each of its 12 teams. In addition to Twitter, WNBA games will also be available this season on ABC, ESPN, ESPN2, CBS Television Network, CBS Sports Network, NBA TV and WNBA League Pass, as well as select regional sports networks. Regular-season play is currently scheduled to conclude on Saturday, Sept. 12, and be followed by a traditional playoffs and Finals format.

About the WNBA

The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

In 2020, the WNBA and the Women’s National Basketball Players Association signed a groundbreaking eight-year CBA that charts a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league’s new partnership platform, WNBA Changemakers. Inaugural WNBA Changemakers include AT&T, Deloitte and Nike. For more information, visit WNBA.com.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: