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Toyo Tires Named Presenting Sponsor of Inagural UFC Honors

UFC®, the world’s premier mixed martial arts organization announced that it is expanding its long-time partnership with Toyo Tires to launch a new annual end-of-year awards program that recognizes UFC’s top fighters, performances and moments.


UFC Honors, Presented by Toyo Tires, will comprise a variety of categories within two groups, including:

  • UFC Honors President’s Choice:

ü  UFC Performance of the Year

ü  UFC Fight of the Year

  • UFC Honors Fan Choice

ü  Toyo Tires’ UFC Knockout of the Year

ü  Toyo Tires’ UFC Submission of the Year

ü  Toyo Tires’ UFC Event of the Year

ü  Toyo Tires’ UFC Comeback of the Year

The winners of the ‘UFC Performance of the Year’ and ‘UFC Fight of the Year’ awards will be personally chosen by UFC President Dana White, while winners in the ‘UFC Honors Fan Choice’ group will be determined through social and online voting.


“Every year, there are so many great fights and so many unbelievable performances in UFC,” said UFC President Dana White.  “It’s going to be almost impossible to pick the best, but I’m going to have fun trying.  It’s also cool that the fans will get to vote in some categories, like ‘Knockout of the Year’ and ‘Event of the Year.’  Toyo Tires’ is a great partner and we’re looking forward to working with them on this.”


“We are proud to be the presenting sponsor of the first-ever UFC Honors program,” said Tim Chaney, vice president of marketing, Toyo Tire U.S.A. Corp. “As a longtime sponsor of UFC, and as fans ourselves, we are deeply committed to the growth of the sport and look forward to being a part of the UFC’s exciting future.”


The nominees for UFC Honors, Presented by Toyo Tires will be announced in early December on UFC.com and across UFC’s social channels.  Throughout December, UFC fans will have the opportunity to vote for their choices in four categories: Toyo Tires’ UFC Knockout of the Year; Toyo Tires’ UFC Submission of the Year; Toyo Tires’ UFC Event of the Year; and Toyo Tires’ UFC Comeback of the Year.  Winners will be announced before December 31.  Additional details on the voting process will be announced at a later date.


For more information, please visit UFC Honors FAQ page on UFC.com.


Toyo Tires has been the Official Tire of UFC since 2006 and has a significant branding presence inside the Octagon® across select UFC events, including Pay-Per-Views.  Toyo Tires is also integrated into live UFC Fight Nights via custom broadcast assets, social and digital activations, select fan experiences, and more.


About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 300 million fans and 70 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly one billion TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 60 countries. The organization’s digital offerings include FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.





Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for more than 70 years. The company offers a full line of premium tires for nearly every vehicle including light trucks, SUVs, crossovers, sports cars, luxury cars and hybrids as well as commercial trucks.  Many of the tires are built in the United States at their state-of-the-art factory in Georgia. To find the right tire for your vehicle as well as an authorized dealer, visit www.toyotires.com. You can also join the Toyo Tires community on Facebook, Instagram, and YouTube.

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