For the second-straight year, the St. John’s Athletic Department led all NCAA Division I programs with eight ‘Best of Awards’ from the National Association of Collegiate Marketing Administrators (NACMA), as announced Saturday at the organization’s annual awards ceremony. The Red Storm earned recognition in the categories of Digital Promotion, Digital Video Segment, Intro Video, Promotional Schedule Poster, Revenue Generating Idea, Revenue Producing Video, Static Promotion Ad and Student Promotion.
Since its inception in 2003, the NACMA ‘Best of Awards’ program has recognized achievement in marketing and promotions each year at its annual conference. Awards are presented in 14 categories, with each category divided into three groups based upon school size and conference affiliation. Nearly 1,000 entries were received for the 2017-18 year.
St. John’s collected gold in Revenue Generating Idea for its 360-degree “We Are New York’s Team” campaign, which was activated on various platforms through partnerships with Under Armour, Follett and Advanced-Online. As part of the multifaceted campaign, St. John’s Athletics created official “We Are New York’s Team” marks, developed a brand commercial and successfully activated in the retail space.
For the second-consecutive year, the Red Storm also captured gold for the sleek design of its 2017-18 men’s basketball schedule poster, a unique 12 by 36 inch layout that proved to be popular with Red Storm fans. St. John’s now owns four gold awards all-time, as prior to last year’s top finish the Red Storm received its first gold in 2013 in the category of Best Display Ad for the “Times Square Takeover” advertising campaign.
This year, the Johnnies captured three silver awards in the categories of Digital Promotion, Intro Video and Revenue Producing Video.
The Red Storm’s ’12 Days of Giveaways’ holiday promotion, a popular fan engagement initiative through the official athletic social media accounts, garnered second place. For the fourth-straight season, the men’s basketball intro video received a national award as it also earned silver from NACMA in the ‘Best of Awards’. In addition, St. John’s placed second for its “We Are New York’s Team” brand video, a 40-second piece inspired by the University’s New York City roots and rich athletic tradition, which served as a centerpiece for the department’s marketing campaign.
St. John’s also collected three bronze awards for Digital Video Segment, Static Promotion Ad and Student Promotion.
The Red Storm received a second award for its “We Are New York’s Team” brand video, placing third in the Digital Video Segment category. St. John’s also earned bronze in Static Promotion Ad for its MTA bus advertisement that promoted men’s basketball tickets and was visible throughout New York City. Additionally, St. John’s received bronze for its “Johnnie Cash” promotion that was created to enhance student attendance at women’s basketball games. Students were selected to enter the “Ring of Fire” at Red Storm home contests for a chance to catch Johnnie Cash dollars launched over the court to win a variety of prizes, including a Netflix subscription for a year.
Over the last three years, St. John’s has collected 16 NACMA ‘Best of Awards’. This year’s eight awards set the Red Storm’s single-year record, eclipsing last year’s five awards that were in the categories of Promotional Schedule Poster, Revenue Producing Video, Intro Video, Revenue Generating Idea and Fan Engagement Video.
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