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New York Jets Linebacker Darron Lee hosts Second Character Education Celebration with local students at Jets Facility with the New York Jets, United Way of Essex and West Hudson and Verizon

Today, the New York Jets, United Way of Essex and West Hudson, Verizon and students and educators from Roosevelt Middle School teamed up to celebrate the digital character education program, Character PlaybookTM which is powered by digital learning innovator EVERFI Inc. and presented by the NFL and United Way. The New York Jets, UWEWH and Verizon bring this web-based program to schools throughout the Essex and West Hudson area, reaching over 5,000 students since the program’s inception.

Roosevelt Middle School Character Playbook students were selected to visit with New York Jets linebacker Darron Lee at the Jets facility based on their outstanding work and completion of the program. Students had the chance to ask Darron questions about character development and healthy relationships through a student-led Q&A and also had the chance to show off their knowledge of the program in an interactive game of true and false led by Ebun Hill, Financial Empowerment Center Program Coordinator at United Way of Essex and West Hudson.


The event also included remarks from the school and concluded with students receiving certificates for their work in the course and Roosevelt Middle School receiving the Innovation in Character Education award presented by the New York Jets, United Way of Essex and West Hudson and Verizon. Marc Lawrence, Roosevelt Middle School Assistant Principal, accepted the award.


“The New York Jets are proud to work alongside United Way of Essex and West Hudson and Verizon to bring these critical life skills to students in our community, Jesse Linder, Director of Community Relations said. We are thrilled to host this event for the second year in a row with Darron. It is a great way for the students to reflect on, and celebrate, what they have learned throughout the school year.


“This course is empowering students across our footprint with the knowledge to make informed decisions which will benefit them for years to come” said Catherine Wilson, President & CEO of United Way of Essex and West Hudson. “The United Way of Essex and West Hudson is thankful for the New York Jets and Verizon’s partnership in bringing character into the classroom.


“As an educator of middle school aged children, it is refreshing to have a course to use in the classroom that encourages open conversations about character and healthy relationships said Marc Lawrence, Roosevelt Middle School Assistant Principal. “The Character Playbook program provides an interactive platform that exposes students to skills that will help them succeed in the future and I am thankful to the New York Jets, United Way of Essex and West Hudson and Verizon for making that possible.”

For more information on the New York Jets fans are encouraged to click on the link seen here:




About the United Way of Essex and West Hudson

Founded in 1923, United Way of Essex and West Hudson is a non-profit organization that seeks to address the root causes of community concerns by aligning resources to best meet the needs of individuals, children and families through its service-area.  Our goal is to bring all sectors of the community together to work collaboratively in solving community problems.

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About Verizon

Verizon Communications Inc., headquartered in New York City, has a diverse workforce of 161,000 and generated nearly $126 billion in 2016 revenues. Verizon operates America’s most reliable wireless network, with 113.9 million retail connections nationwide. The company also provides communications and entertainment services over mobile broadband and the nation’s premier all-fiber network, and delivers integrated business solutions to customers worldwide.

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About EVERFI, Inc.

EVERFI, Inc. is the leading education technology company that provides learners of all ages education for the real world, through innovative and scalable digital learning. Founded in 2008, EVERFI is fueled by its Software-as-a-Service (SaaS) subscription model and has certified over 16 million learners in critical skill areas.  Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, TPG Growth, The Rise Fund, Advance Publications, and Rethink Education, and Rethink Impact.  The EVERFI Education Network powers more than 4,200 partners in their education initiatives across all 50 states and Canada. Learn more at EVERFI.com.

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