Citi announced on Friday June 23, the launch of the Citi Small Business Call Ups program, which will present a local New York City restaurant with the opportunity to showcase its cuisine during the second half of the New York Mets’ 2014 season at Citi Field. For the first time ever, Citi has nominated three independently-owned New York City neighborhood restaurants, each a Citi client, to be the winning small business selected by fans to be featured alongside some of New York’s premier culinary all-stars at Citi Field.
In an effort to bring New York’s favorite flavors to Citi Field, Citi has nominated the following restaurants to be added to its award-winning menu:
- Ceetay, a Thai and Asian fusion restaurant in the Mott Haven section of the Bronx;
- Corfu Grill, a Greek restaurant in the heart of Forest Hills, Queens; and
- Lady M Confections, a Manhattan-based specialty purveyor of cakes and confectionary delights
The Voting began on June 23 and continues through Friday, June 6, fans are encouraged to vote for a restaurant online at www.mets.com/citicallups. Fans attending a game at Citi Field from May 23 to May 28 also have the opportunity to vote for a winner at the Citi Call Ups booth. Then, on Saturday, July 5, the winning restaurant will “take over” a Citi Field concession stand, where it will enjoy a highly visible presence and the opportunity to introduce its cuisine to hundreds of thousands of fans through the Mets’ last home game of the regular season (September 28).
“Citi serves more than 260,000 small and medium businesses across the country, and we are always looking for new opportunities to help advance our clients’ business objectives,” said Robert Kleiber, Head of Small Business at Citi. “Citi Small Business Call Ups is a unique opportunity to leverage our valued relationship with the New York Mets, create a one-of-a-kind platform for one of our small business clients to market their business, and bring the rich flavors and culture of New York into Citi Field.”
Citi will drive voters to the online voting site with the support of a full marketing effort, including in-stadium and out-of-home promotion as well a digital and social media campaign. Additionally, Citi cardholders will be eligible for a 10% dine-in discount at each of the nominated restaurants for the duration of the voting period.
For more information about Citi Small Business Call Ups, visit www.mets.com/citicallups.